The result: Fit for purpose. Guaranteed. Transparent.
At Simba, design is not about aesthetics alone, it's about solving real problems, improving performance and shaping better outcomes across the full product lifecycle.
Designed in Australia means global insight, local leadership and hands-on accountability, from concept through to customer use.
We understand our markets. We understand our customers and we love and feel privileged to co-create in long-term product strategies.
Simba plays the most active role in shaping the future of textiles, not just supplying them.
Our Chief Executive Officer serves as Chair of the LAA Top of Bed Working Group and is a Board Member of the LAA, helping guide industry-wide collaboration on shared challenges. Most recently, Simba welcomed members of the Top of Bed Working Group to our Melbourne headquarters, bringing industry leaders together to work collaboratively on one of the sector's most pressing issues: viable take-back solutions for textile products.
This leadership ensures Simba designs are informed by real-world challenges and collective industry insight, nothing is ever developed in isolation.
Designed in Australia comes to life through close collaboration between our design, procurement and quality teams, and through direct engagement with our manufacturing partners, as well as constant feedback from our customers.
Our Director of Procurement, Drish, alongside our in-country Quality Control managers, visits every manufacturing partner to align on shared business plans. This hands-on approach ensures products are continuously refined to improve efficiency, performance and consistency, guided by a simple philosophy: we are better, together.
Our approach ensures designs that withstand high-volume washing and usage, extending product life in real-world conditions.
Balancing premium comfort, extreme durability, and exceptional brand presentation.
Supporting resident comfort, safety, and operational reliability in daily use.
Ensuring the most recent trends in colour, design, and materials are always front and centre.
Designed for adaptation to harsh conditions.
Leading commercial laundries, hotels and resorts, mining facilities and hospitals understand that RFID is a lot more than software, hardware and chipped linen.
RFID technology gives Simba customers complete visibility and control over their assets, enabling real-time tracking across operations. By automating identification and data capture, it reduces manual handling, improves accuracy, and eliminates costly errors. Customers benefit from faster turnaround times, better inventory management, and enhanced operational efficiency. The technology also supports compliance and traceability, ensuring every item is accounted for at every stage of its lifecycle. Ultimately, RFID empowers Simba customers to deliver a more reliable, scalable, and data-driven service to their own end users.
Simba SmartLinen is a turnkey RFID ecosystem that can deliver on all fronts.
Simba SmartLinen can deliver on all fronts, including:
Reliable data on how much stock a client has and where, so they can predict the right amount of linen to hold or order.
Real-time hardware monitoring and failure notification alerts via a remote connection that links to our client's systems.
Best practice industry benchmarking ensuring optimal linen usage across the board.
Understand where linen is being stolen, misplaced or destroyed unnecessarily to prevent future losses.
Automatic linen processing for drastically reduced errors and manual labour requirements.
Around-the-clock help desk service to quickly register, qualify, and action any incidents.
Comprehensive training and ongoing services for corrective maintenance and preventive support.
Lower RFID chip prices unlocked through continuous improvements to processes and technology.
Local support and expertise available on the ground to quickly troubleshoot and resolve issues.
A clear example of Designed in Australia in action is the creation of the Simba Conscious Collection.
This range has been developed using 100% recycled materials, is TEXX compliant, and reflects Simba’s commitment to responsible design without compromising performance. It demonstrates how thoughtful design, material science and supply chain discipline come together to create products that perform better, for customers and for the planet.
"Always Looking Forward and Designed in Australia is never static"
We continually review how products are conceived, specified and improved, working closely with industry bodies, research partners and manufacturing partners to respond to emerging challenges and opportunities. It’s how we turn leadership into action, and ensure our products remain relevant, responsible and fit for purpose.
Come visit us at 289 Bayswater Road to see firsthand how we work every hour of every day - combining the best analysis, smart technology and the expertise of our exceptional team to ensure every product is fit for purpose, guaranteed and fully transparent.
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