The result: We are accountable to lead change for good.
Our Strategy to 2030
Simba Conscious is our strategy to drive better sustainability outcomes for our customers, suppliers and within our own operations.
Built on four pillars: Building Sustainable Supply Chains, Product Stewardship, Partnering for Impact, and Empowering Communities- working together to deliver responsible products, ethical practices, and meaningful outcomes for people and the planet.
We will work to contribute to a better world, for every person, every relationship, and every community. In all that we do, in every country that we touch, we will be better tomorrow than we are today.
We are Better, Together.
Guided by ambitious, measurable targets, Simba Conscious is more than a sustainability strategy- it is how we choose to do business.
Aligned with the United Nations Sustainable Development Goals and strengthened by our B Corp certification, it provides a clear and accountable framework for how we operate across environmental, social and governance priorities.
Simba Conscious reflects who we are, the standards we hold ourselves to, and the responsibility we carry into the future.
Responsibility only matters when it delivers real, measurable change.
We are proud to be a Certified B Corporation, part of a global community of businesses committed to balancing profit and purpose. Our certification independently verifies the work of Simba Conscious - holding us accountable to high standards of social and environmental performance, transparency, and governance, and reinforcing our belief that long‑term success is built by doing business the right way.
For more information on us obtaining B Corp certification, visit our What's New page.
Our B Corp certification independently verifies the standards we hold ourselves to, across governance, people, environmental impact, customer engagement and the communities we serve.
For our customers, it means confidence in working with a partner who is accountable, transparent, and committed to doing business responsibly. B Corp strengthens how we make decisions, manage risk, and support our customers' own sustainability goals,today and into the future.
When you choose Simba, you're choosing a business that has deliberately chosen to balance profit and purpose.
Supports responsible procurement and lower lifecycle impact.
Aligns sustainability commitments with brand integrity and guest expectations.
Reinforces trust, transparency and duty of care.
Enables credible, certified claims customers can trust.
Being B Corp certified means being accountable, every day.
It means making decisions that consider long-term impact, not short-term gain. It means governance, transparency and responsibility are non-negotiable. And it means using our scale and influence to help drive meaningful change across our industry.
Come visit us at 289 Bayswater Road to see firsthand how we work every hour of every day - combining the best analysis, smart technology and the expertise of our exceptional team to ensure every product is fit for purpose, guaranteed and fully transparent.
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